


Payal Shah
Celebrity Makeup Artist | Educator Cosmetologist
Payal Shah, a renowned celebrity makeup artist with over 15 years of experience, is celebrated for her exceptional bridal makeup artistry. Based in Vadodara, she owns a flourishing Makeup Studio and Salon that has become a go-to destination for beauty enthusiasts. Additionally, Payal runs a prestigious academy offering professional training in makeup, hair, skin, and nails, empowering aspiring artists to excel in the beauty industry. Her collaborations with leading brands, celebrity clientele, and engaging seminars have established her as a prominent and trusted figure in the beauty world. Payal’s dedication and expertise continue to inspire and redefine beauty standards.





Our Achievements
Payal Shah is an internationally certified celebrity makeup artist and cosmetologist, recognized for her expertise and artistry. Her excellence has been acknowledged by renowned personalities, as she has been awarded by legendary singer Udit Narayan and celebrated Bollywood actresses Mahima Chaudhary, Sonali Sehgal, Nikita Dutta, Garima Goel, Riaa Sen, Valimaa Hussain, and Ishita Dutta. These honors not only highlight her exceptional talent but also showcase the industry’s appreciation for her contribution to the world of beauty and glamour.
In addition to this prestigious win, Payal has also earned recognition in various other accolades that highlight her immense talent and contribution to the beauty and fashion industry. She has been awarded at the Nidhi Foundation 3 Star Seminar as the Best Makeup Artist, further showcasing her exceptional skills in the beauty industry. Her association as the Beauty Partner and Makeup Artist for Gujarat’s Top Model Seasons 3, 4, 5, and 6 reflects the trust placed in her abilities and her longstanding reputation in the industry. Furthermore, Payal’s expertise has been acknowledged with her role as a judge at prestigious events such as the Samast Rajasthan Jain Yuva Sangathan and The Diamond City Beauty Carnival.
Her incredible journey also includes receiving the Indian Star’s Award 2023 for Celebrity Makeup Artist, which stands as a testament to her success and impact in the industry. Other recognitions include the Gujarati Virla Award and the Indian Star’s Award for Makeup Artist, both of which reinforce her position as a top professional in her field. Additionally, her affiliation with the Beauty Club Association (BCAI) speaks to her continued dedication to shaping and advancing the beauty and modeling industry.
Our Esttmed Client









Testimonial
GOOD Based on 226 reviews Khushbu Patil2025-02-05Trustindex verifies that the original source of the review is Google. Absolutely loved my visit to this salon and The staff was incredibly professional..they did makeup in my wedding all functions..and created all different looks in all functions n makeup stayed long lasting in all functions..HIGHLY RECOMMEND ALL UPCOMING BRIDES. Divya Shah2025-02-03Trustindex verifies that the original source of the review is Google. "I was a bit skeptical about getting makeup done as a groom, but Payal Shahl Beauty town made me feel completely at ease. They listened to my concerns, understood my style, and worked their magic to make me look and feel amazing. The attention to detail, the quality of products, and the expertise were all top-notch. Thanks to Payal Shahl From The Beauty town, I felt confident and handsome on my wedding day. Highly recommended!" kalyani patel2025-01-24Trustindex verifies that the original source of the review is Google. I had a good experience getting ready at the beauty town salon for all my wedding functions. A special mention to Payal, the makeup artist who made me look gorgeous for all the events. Thank you to the entire team for putting together all my looks. I will 100% recommend them to anyone looking for expert bridal styling. Smit Raval2025-01-23Trustindex verifies that the original source of the review is Google. It was really good experience Rakesh Kushwah2025-01-23Trustindex verifies that the original source of the review is Google. Excellent work satisfied with your service Dhuval Sraniya2025-01-23Trustindex verifies that the original source of the review is Google. Excellent haircut & facial service Aparna Rathod2025-01-22Trustindex verifies that the original source of the review is Google. I recently visited The Beauty Town for a makeup session, and I couldn’t be more impressed! From the moment I walked in, the staff made me feel incredibly welcome. The makeup artist was not only skilled but also took the time to understand exactly what look I was going for. They used high-quality products that left my skin looking flawless and radiant all day long. The attention to detail was incredible, and the finished result was beyond my expectations—elegant yet natural. If you’re looking for a professional, top-tier experience, I highly recommend this salon for all your makeup needs. I’ll definitely be coming back! Sujal Adhyaru2025-01-22Trustindex verifies that the original source of the review is Google. I recently visited a salon and had an amazing experience! The atmosphere was welcoming and relaxing, with a clean and stylish interior. The staff were incredibly friendly and professional, making me feel comfortable right from the start.