




One Look at a Time
Welcome to The Beauty Town, where every client receives expert care and personalized attention. With a strong focus on enhancing your natural charm, we offer top-notch services to nourish, repair, and rejuvenate your beauty. Whether it’s a glowing complexion, revitalized hair, or elegant styling, we are committed to bringing out the best in you.
Step into a world where beauty meets expertise and experience treatments designed just for you.

Rishika Shah
Fashion Designer/International Certified Makeup Artist
Welcome to The Beauty Town, where elegance meets innovation. Founded by passionate visionaries, our mission is to redefine beauty standards and empower individuals to express themselves confidently.
At the heart of The Beauty Town is our talented Co-founder Rishika Shah, a celebrated Fashion Designer and Internationally Certified Makeup Artist. With a keen eye for aesthetics and a dedication to perfection, she brings a unique blend of artistry and professionalism to every project. Her international certifications and extensive experience have established her as a trusted name in the beauty and fashion industry.
Rishika Shah believes in the transformative power of beauty. Her approach combines creativity, cutting-edge techniques, and a deep understanding of individual styles to create looks that are not only stunning but also empowering.
Whether you’re here to discover our premium services, seek inspiration, or embark on a journey of self-expression, know that you’re in expert hands. Welcome to The Beauty Town, where your beauty is our passion.
Why Choose Us?
- Celebrity Expertise: Led by the renowned Payal Shah, an internationally certified makeup artist and educator with over 15 years of experience.
- Trusted by Many: Over 700 brides, 35+ celebrities, and 250+ students trained under our academy.
- Comprehensive Services: From expert hair treatments to luxurious bridal makeup, we’ve got you covered.
- Top-Notch Academy: Learn from the best in the industry with our specialized courses in makeup, hair, skin, and nails.


Our Services
We offer a wide range of personalized services to meet all your beauty needs:
- Bridal Makeup: Perfecting your look for your special day.
- Hair Treatments & Styling: Expert solutions for healthy, radiant hair.
- Skin & Nail Care: Indulge in luxury treatments designed for you.
- Cosmetology Academy: Learn the art of beauty and makeup from the experts.
Our Story
Under the visionary leadership of Payal Shah, The Beauty Town has become a trusted name in the beauty industry. Located in Vadodara, we provide a wide range of salon services, along with high-quality training programs in our academy. Payal Shah’s unmatched expertise and passion for beauty have transformed countless lives, making her a sought-after name for weddings, celebrity events, and professional training.
With a commitment to quality and perfection, The Beauty Town is more than a salon – it’s your go-to destination for all things beauty.

